Episode Summary
In this episode of Work Hard, Live Soft, I challenge you to think bigger! I break down why 10x-ing your life and business is actually easier than just doubling it, and reveal the exact mindset shifts required to leap into your next season of growth.
You’ll learn why setting 10x goals forces a complete identity shift that 2x goals don’t, how to live in the energy of “want” instead of settling for “need,” why “good” is often the enemy of “great” and keeps you stuck, and how to match your big desires with the disciplined action required to achieve them. If you’re feeling that itch to do something bigger but don’t know where to start, this is your wake-up call.
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Key Takeaways
- 10x is easier than 2x: Doubling down on current strategies creates incremental growth. 10x-ing forces you to think completely differently.
- Identity shift is required: You can’t 10x your results with your current identity. Who you need to become is the real work.
- “Want” energy > “need” energy: Living from desire instead of necessity creates expansive thinking and bold action.
- Good is the enemy of great: Being comfortable with “good enough” keeps you from pursuing “extraordinary.”
- Desires without discipline = dreams: Big goals require matching your ambition with consistent, aligned action.
- Your next season requires different thinking: The strategies that got you here won’t get you to 10x. New level, new rules.
Highlights & Quotes
“10x-ing your life is actually easier than doubling it because 2x keeps you in the same strategies—just working harder. 10x forces you to think completely differently.”
Why it matters: Most entrepreneurs burn out trying to double revenue with the same approach. 10x thinking creates breakthroughs, not burnout.
“You can’t 10x your results with your current identity. Who you need to become is the real work—not just what you need to do.”
Why it matters: Skills and strategies matter, but identity is the foundation. Your self-concept determines what you’ll allow yourself to achieve.
“Living in ‘want’ energy instead of ‘need’ energy changes everything. Need attracts desperation. Want attracts opportunity.”
Why it matters: The energy you operate from determines the quality of opportunities, clients, and results that come to you.
Who This Episode Is For
✅ Entrepreneurs hitting revenue plateaus repeatedly
✅ High-achievers feeling stuck in “good enough”
✅ Business owners ready for exponential growth not incremental
✅ Anyone feeling the itch to do something bigger
✅ People who know they’re capable of more but don’t know how to access it
Reflection Questions
Answer these honestly:
- What area of my life/business am I ready to 10x?
- What identity do I need to release to make room for 10x growth?
- Am I operating from “need” or “want” energy most of the time?
- Where have I settled for “good” when “great” is possible?
- What daily disciplines do I need to match my big desires?
Resources Mentioned
- Book A 1:1 Call: mayaelious.com/ready
- The Dream Life Planner: mayaelious.com/dreamlife
Related Episodes
- Episode 2: How I Design, Delegate, & Live My Life as a CEO
- Episode 3: Why It Matters To Do The Hard Things You Don’t Enjoy
- Episode 9: The REAL Work of a Successful Entrepreneur
Let’s Stay Connected
My Website: https://www.mayaelious.com
Instagram: https://instagram.com/mayaelious
YouTube: https://youtube.com/@mayaelious