welcome to

Over the past decade I’ve had the honor of teaching tens of thousands of women how to build a personal brand in alignment with their gifts and values.

As a coach and content creator, I’ve been transparent about my journey to seven figures and the major lessons I’ve learned regarding money, business, and relationships.

I created this podcast to continue the conversation and share the exact strategies I’ve used to build a successful business while incoroporating routines, habits, and systems to build wealth, nurture my relationships, and prioritize my health.

My desire is to ensure women aren’t building business that only lead to money – but businesses that also lead to peace, joy, and fulfillment.

If you’re ready to build a successful business that gives you the freedom to live a life you love, you’re in the right place. Welcome to the Work Hard, Live Soft podcast. 💗 

recent episodes

take a listen

Work Hard, Live Soft: Episode 4 – Owning A 7-Figure Company & How To Know When To Get Back In Your Business

In this episode of 'Work Hard, Live Soft', I share my journey from entrepreneur to CEO, discussing the challenges and revelations I encountered while growing my coaching company, Built to Impact, from six figures to multiple seven figures. As a CEO, I initially...

Work Hard, Live Soft: Episode 3 – Why It Matters To Do The Hard Things You Don’t Enjoy

Today’s episode is sponsored by Rebelious by Maya Elious. 😎 We’re talking about doing hard things and why working out is absolutely easier when you feel more confident! Do you struggle with discipline when it comes to your health, mindset, business or relationships?...

Work Hard, Live Soft: Episode 2 – How I Design, Delegate, & Live My Life As A CEO

In today’s episode of Work Hard, Live Soft, I share how I design a fulfilling life as a CEO by setting clear values, scheduling what matters, setting goals, and seeking support. As entrepreneurs, we often face anxiety, depression, and a false dichotomy between...

Work Hard, Live Soft: Episode 1 – How To Live The Soft Life

I’m so excited to finally launch this podcast and grateful to my team for the push! During my 21-day fast preparing for Impact Weekend, I got clarity on the name and it felt so aligned. I went back to about a dozen posts over the years where I talked about a soft life...

meet the host!

im maya elious

My professional titles are brand strategist and business coach. But simply put, I help faith-based experts and entrepreneurs build high-end coaching businesses through my company Built To Impact.

Within the last 15 years in the branding space, I’ve supported thousands of clients and customers with their brand clarity, launch strategies, and business growth.

My ultimate goal is to help my clients be profitable with their finances, but also in life fulfillment.

On a personal note…

My clients describe me as “The Queen of Messaging” and a straight-forward, down-to-earth business coach who “loves Jesus & twerking“. LOL!

I love fitness and wellness and run an activewear company on the side called Rebelious by Maya Elious.

I’m a dog mom to a 14-year-old Schnoodle named Max.

I’m an auntie to two nieces and a nephew who I adore more than anything in this world.

…and now, I’m officially a podcast host! I’m so grateful to have you here!

Dream Life Planner

+ Goal-Setting Template

Discover how I plan out my ideal life year after year! 

Download my dream life planner broken down into:

Health & Wellness

Business / Career

Personal Development

Money / Wealth

Fun & Hobbies

Charity

Friends / Family