Hey there, I'm Maya!
I help entrepreneurs like you elevate your message, upgrade your offers, and refine your business model so you can finally run your business from a place of alignment, integrity, and depth.
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Work Hard, Live Soft #20: How to Price Confidently and Stop Being Underpaid
Episode Summary
Why are you still undercharging? In this game-changing episode, I discuss the three common misconceptions keeping you broke and underpaid, and how to price based on your value instead of your fear. Learn from my own journey, charging $55 per client to charging thousands, I break down the difference between pricing on time/talent/tools versus transformation, why “charging with integrity” might mean raising your rates, and how to develop a healthy relationship with money that allows you to receive, reject, and release it with confidence.
WHO THIS EPISODE IS FOR
Service providers charging way less than they should Coaches and consultants afraid to raise their rates Entrepreneurs who feel guilty charging for expertise Anyone with an unhealthy relationship with money Business owners attracting broke clients instead of ideal ones
key highlights
[00:00] – Introduction: From $55 to Thousands Per Client
[00:50] – Why You’re Undercharging (3 Main Reasons)
[02:07] – Maya’s Pricing Journey: Starting at $35-60/Project
[03:13] – Understanding Value vs Service
[04:45] – How to Become Aware of Your Value (Ask Why)
[06:44] – The Mistake: Pricing on Time, Talent, Tools
[08:35] – Price for Transformation, Not Inputs
[09:23] – Charging With Integrity (Stop Counting Pockets)
[11:56] – When Clients Stretch, They Show Up More
[13:54] – Developing a Healthy Relationship With Money
[15:21] – Receive, Reject, Release: The 3 Money Actions
[19:20] – Unhealthy Money Mindsets That Keep You Broke
key takeaways
- Value = desire + pain + consequence: People don’t pay for services—they pay for transformation and the cost of NOT solving their problem.
- Stop pricing on time/talent/tools: Charge for the transformation your time, talent, and tools create, not the inputs themselves.
- Counting others’ pockets = undercharging: It’s not your job to know what’s in someone’s bank account. Your job is to deliver value equal to your price.
- Charging with integrity means appropriate pricing: Undercharging isn’t noble—it creates resentment and allows people to steal from you.
- Healthy money relationship = receive with gratitude, reject with wisdom, release with confidence: Your money mindset determines your pricing confidence.
- When you pay, you pay attention: Clients who stretch financially show up more and get better results.
RESOURCES MENTIONED
Free Launch Kit: builttoimpact.com/launchkit
Work with me: mayaelious.com/coaching
WATCH NOW
QUOTES
"Money can't buy you happiness if you don't know what makes you happy. Figure out your values first."
Why it matters: Chasing money without purpose leads to empty bank accounts OR full bank accounts with empty lives. Start with values, then build wealth around them.
"You don't have a mindset problem if the math ain't mathing."
Why it matters: Sometimes it’s not about affirmations—it’s about looking at your budget spreadsheet and making hard choices about spending.
"Rich is money. Wealth is options. I measure mine in time."
Why it matters: High income doesn’t equal financial security. Wealth is measured by how long you could maintain your lifestyle without working.
"Success loves speed. Move the money. Don't let it sit in checking tempting you."
Why it matters: Automated systems beat willpower. Move money to savings/investments immediately before lifestyle creep eats it.
